Purpose - The purpose of my ad is to lure in a younger audience, particularly younger girls, to entrust in their brand as it provides top comfort, protection, and simplicity, compared to other tampon brands. Through textual evidence and evidence from the setting that is provided in the ad itself it is clear what the purpose is.
Audience - The audience targeted is younger women, especially those who are first starting to experience menstruation . The ethnicity does not really matter. The text says "great for first timers" and there are two little girls in the ad.
Genre - I don't understand what you mean by genre.
Tone - I suppose the tone would be described as serious, but lively at the same time. This would make the audience feel as if the advertiser is serious, but since it is set for a younger audience, they would want to relate by having a lively tone as well.
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